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How do VR and AR play a role for small businesses post-Covid 19 pandemic?

The Role of AR and VR

VR and AR will help expand customer base and effectively train remote employees. The AR and VR market was expected to grow by 79% in 2020 before the pandemic struck.

AR and VR: How Are They Different?

AR enhances the real world with images, text, or information displayed on a device. Pokemon Go is an excellent example of augmented reality where users see new information overlaid on the real world but don’t fully immerse themselves in the scene or virtual reality.
VR involves fully immersing oneself in a virtual world. Users wear VR headsets and enter a new “world” surrounded by virtual objects on a screen. Beyond entertainment, VR can support doctors in planning complex surgeries or train soldiers for combat situations.

AR for Small Businesses

AR allows customers to try products before buying.
Instead of physically going to a store to try on clothes or view jewelry, furniture, or artwork, AR now allows customers to virtually try on those items (According to SmallBizTrends).
AR can help reach customers worldwide, reduce return rates, and improve customer satisfaction for retailers.
AR provides an excellent service: In-store buyers can scan products on shelves and immediately get related product information. The novelty of AR can still attract many customers and enhance your brand reputation.
For example, LeGo, when customers scan the code on the product box, they will see how it looks and plays in reality.
AR is a great tool for training employees and working efficiently. For example, AR can overlay instructional information on a tool when your team members work on a complex technical project.

VR for Small Businesses

VR is making virtual meetings more meaningful.
Annie Eaton, CEO of Futurus technology company, said, “Video meetings still don’t provide personal connections like meetings in a 3D virtual space. You can go to other people and actually have private conversations with meeting members as in real life”, and she shared that “VR is a great way to reduce business travel.”
VR is a good choice to improve product development: You can explore feedback from customers on new product designs or test a store layout using VR. VR helps businesses reach customers from anywhere, not just locally. Organizing an event that anyone in the world can experience, setting up a gym or a dining room…

How Do Businesses Access AR and VR?

Facebook introduced a new online free version of Spark AR. Shopify also has the “AR Quick Look” tool for retailers to create 3D images for their products. Snapchat and Instagram also have augmented reality features to connect with customers and promote businesses.
Samsung and HTC also produce VR headsets at reasonable prices. And cleaning these devices for shared use within the company is quite easy.

Source: Augmented and Virtual Reality Will Play Big Role in Small Business Post-Pandemic Plans – https://www.uschamber.com/…/augmented-virtual-reality

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